On Valentine's Day, it is only women who give presents (normally chocolates) to men in Japan.
TOKYO CHOCOLATE
This tradition started as a marketing tool for chocolate companies in Japan.
More than half of the chocolates in a year sold in the period of Valentin's day In Japan.
GONCHAROFF
Instead, on March 14th men (called White Day) give various gifts to women.
Mary's × Kinpro
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